Poster Design 1 - Caroline

This is the final poster design for our short film, which I feel has worked out well. The image that we chose as the background image is a poignant and key moment in the film and not only does this attract audience interest but it also sets the genre as a thriller. The respresentation of genre is also clear through the font choice, as it is of differing sizes and justifications and so an unpredictable tone is set in the layout connecting this with he unpredictable nature of the storyline. The woman seen in the image sets the tone towards stereotypes, as she is very much a stereotypical victim of the thriller genre with her blonde hair, pretty face and submissive nature to the man in the shot. The tagline also secures a sense of the genre by referring to the mind as "disturbed" and the pillow as "restless" giving an indication towards the plot, and the connection the film has with dreams and their nature.The logo worked well at the bottom left corner of the screen, alongside the iconic DOLBY icon. This along with the text credits at the centre bottom give the poster a professional finish.

The colour scheme was simple in that we chose white to counterbalance the dark background, but also to signify the contrast of good and evil within the film's plot. The confusion created by the character's state of mind, also conveys a sense of confusion in connection with the question of good and evil, which is shown through the poster's colour scheme. The red was also chosen to indicate genre as it has severe connotations of danger, violence but also of love, and in many ways our film addresses a question of what happens when love and insanity are thrown together - again, the poster shows these elements of the storyline. In connection with this, it was felt that the two different shades of red worked better than employing an overall bright shade (as seen for the release date)  as it differentiated between different classifications of information. The key information, that will initially attract the audience is in bright red aka the release date, the four stars by Time Out Magazine and the key words in the tagline ("disturbed" and "restless").

The secondary information, that would not have immediate impact anyway is in a lighter more subtle shade to counterbalance the intensity of the other text, eg the actors names; it is still key information, just would be second to attract the audience's attention.