Film Posters - FRED

Brighton Rock

Narrative

• This is the official poster for Brighton Rock, a film set in Brighton a city in the south of England, this is clearly shown through the use of the Brighton pier shown here in the background of the poster, this is a iconic symbol of Brighton as its a huge tourist attraction along with the burnt down west pier.
• This automatically lets the reviewer of the poster know that the film is set and based in Brighton which is further enhanced through the title of the film.
• From the poster we can analyse the characters are full grown adults, who are smartly dressed from this it seems that the film will be of a serious nature, this is further portrayed through the three characters facial expressions, who are seen as straight faced with serious concern and even a sense of fear.
• The choice of clothing also gives a sense that the film is set in a past era, probably mid/late 20th century, as long thin coats with a collar were popular, especially in business, giving an indication that the characters are of a higher class with strong respected jobs.
• The use of background is effective in this poster as the sky contrasts with one side being more light and hopeful whilst the other slowly dominates being dark and sinister, this could indicate that the film starts off being joyful with a sense of ordinary life, which is later disrupted by a dark act.

Representation

• From the poster we get an indication that the male is dominant over the women within the narrative, this shown through his centre positioning and how he is positioned further forward then the two other characters.
• We are also given an impression that the male is the aggressor in the narrative, this is indicated by his facial expression which is tensed and sinister, this is further enhanced through the shadowing of his face giving off a dark evil interpretation of the character and his clothing which is also dark in comparison to the women.
• The women on the right seems to be portrayed as the character of lessor importance, this shown by how she is positioned further back, this could be an indication that she is a victim within the film.
• Also her clothing matches the lighter half of the sky, showing that she could be innocent in the film or that she is less dominant in the film. Also her face is turned towards the lady in red, this could be interpreted in several ways:

1.  Firstly, she could be seeking the help of the lady in red, supporting the thought that she is a victim.
2. Secondly, she could have a hatred of the lady in red for getting her involved in the happenings of the story.
3. Thirdly, she could be inspired by the lady in red, wishing she had similar characteristics to her.

• The lady in red is perceived to be a strong, dominant character. This is firstly shown through her facial expression which seems at ease as if she is in control, this gives indications that she is the "hero" of the story.
• This is also shown through her clothing with red being a dominant colour, giving reference to either blood and death, or an indication of love.
• The lady in red seems to give off a confident vibe, something that wouldn't seem normal in this era where women were seen as lessor to men.

Genre

• The genre of the film seems fairly clear through analysis of the poster, the poster is dark and gloomy, giving a sense of a thriller.
• This sense of it being a thriller is further enhanced by the males facial expression and the seriousness of the characters faces.
• Also the pier gives off a kind of spooky effect as if there is hidden evil hovering above it, and with "Thrilling" written across the top of the poster there are several indications that the genre of the film is a thriller.

Target Audience 

This poster would attract several types of audiences:

• Firstly, the lady in the red dress is of a slightly elderly age, this could attract other elderly viewers, who could relate to her style of acting.
• Another audience would be the fans of the novel who would be eager to watch their beloved novel become recreated in motion pictures, however this can make it hard for the film creators who would have to live up to the novels popularity.
• Also any audience that enjoys crime dramas would watch this film especially if there fans of more historical films as the film is set back in the past  
• Lastly, an audience interested in Brighton would be keen to watch this film as it holds significance to the city.

Fish Tank

Narrative

• This is the official poster for Fish Tank, a British film aiming to represent the struggle youths have in forming a decent future when growing up in a city estate.
• The expression shown on the females face, shows that she is a serious character who holds a lot of worry and depression.
• The use of tall city buildings in the background give the viewer reference that she is just one girl in a big city, which can promote loneliness or interdependency.
• As the female character is alone in the film poster it shows the viewer that the film is likely to be based on her life.

Representation

• The use of clothing on the female is relevant, as she is wearing very non-feminine clothing, which tells the viewer that she is not a stereotypical representation of women her age who would be a lot more dolled up, instead she wears more boyish clothes, showing the audience that she is more rough and strong willed then usual young women.
• The use of make up on the female in the poster is effective as shes shown as having pale skin with dark eyes, this can be the creators showing the audience that she can't afford to make her self look pretty, the use of darker eyes could be to show that she has a lack of sleep which could be cause by by stress and worry, something the character most probably endures throughout the film.
• Because the film is called Fish Tank, it could be referring to the idea that you are trapped where you are and that life cannot expand from the place you are at (like a fish being confined to its fish tank) and that you cannot leave, not because you don't want to, but because you have no other choice.  

Genre

• The genre of this film could be interpreted in different ways, firstly it could be promoting social realisation to the conditions people face in poor lower class areas.
• Therefor it would be an informative film.
• Secondly, the film could be seen as a sort of documentary, showing the life of people growing up in lower class areas.
• The film could also be referring to youth crime and how, youths growing up in run down poor areas, are more likely to commit crimes as they grow up as way of obtaining objects of desire or to gain social respect amongst friends as they have already lost hope of creating a successful future for themselves.

Target Audience

• This film could firstly be targeting youths of today as they can relate to what is being represented about life choices.
• It can also be targeting those who are also struggling with life decisions, showing them that there is always someone worst off and that everyone must make best of what they got.
• The film could be targeting successful upper class adults to show them the lives many have to live, this could arouse social debate amongst people highlighting that something must be done about the matter.
• Lastly the film would attract left wing minded people who believe in equality and fairness for all, as this film shows that this is not the case for many and that their is a huge social divide between the rich and the poor.