Logo - Caroline

In designing the poster, I wanted to design a logo to accompany the poster, and stamp our production company name 'Spyerman Production' on the lower left corner. I had some options, and I did some research into how to make a logo successful in attracting an audience and easy to male on PS (photoshop). I found some results on Youtube;

After watching this video and having a play around with different designs on Photoshop, I decided to go with a simple abbreviation of the 'S' and the 'M' in our production company's name. With this abbreviated, 'S & M Productions seemed simple enough to construct a logo for. Two different designs of this is what I eventually could choose from and this is what I came up with:


The first is this, and this is an example of a simpler and more image focused design, I found the simplicity a little much, and so eventually did not choose this logo, but as a design it helped me to discover than what I really needed was not to use the white in such a strong way. I also discovered that the impact of the white background of the logo I eventually chose was more effective - though I never imagned this - as it sepereated it in full from the other elements of the poster that were also in white. However this logo was effective in clearly and obviously showing the abbreviation of our production company, and in turn attracting an audience and publicity.

It is difficult  to see on the white background but this logo is of the image in white of an S and an M together on the background of a black star. It is hard to see her as on the poster I plan on using the image taken from a key scene in our film where the lighting is hard and low key, so the effect is dark in every aspect but on the main character's face, therefore the white will show up intensely well.

Eventually I decided upon taking the second design which was this:

This is a more heavily based text design and I feel that this worked better overall due to the white background as mentioned above and the simplicity, and clarity that it conveys. I also thought it looked a great deal more professional to have text rather than image overall. In connection with other other logos around it I also felt that it would blend better and suit the poster and in turn film better on the whole. Also in comparison to other film production company logos, I felt that the text was important. The image below are other film production company logos that I drew inspiration from, and the reason I chose to use the text based logo.